Learn to promote products and services online through content, social media, SEO and digital campaigns.
LEARN AT YOUR OWN PACE
Welcome to Digital Marketing
Learn to promote products and services online through content, social media, SEO and digital campaigns. Work through the lessons in order, complete each practical task and keep your project files organised. Mark lessons as complete as you progress.
Lesson 01: Introduction to Digital Marketing
Understand online channels, customer journeys and marketing objectives.
In this lesson, you will learn the core concepts of introduction to digital marketing, see examples and practise the techniques in a small project. Focus on understanding the purpose of each tool and how to apply it consistently.
Key topics
Core concepts and terminology
Tools and workflow
Practical examples
Common mistakes and quality checks
Practical task: Create a small practice example and save your work in a course folder. Explain what you learned and what you would improve.
Lesson 02: Know Your Audience
Create audience profiles and match messages to customer needs.
In this lesson, you will learn the core concepts of know your audience, see examples and practise the techniques in a small project. Focus on understanding the purpose of each tool and how to apply it consistently.
Key topics
Core concepts and terminology
Tools and workflow
Practical examples
Common mistakes and quality checks
Practical task: Create a small practice example and save your work in a course folder. Explain what you learned and what you would improve.
Lesson 03: Content Marketing
Plan useful content, write clear calls to action and build a content calendar.
In this lesson, you will learn the core concepts of content marketing, see examples and practise the techniques in a small project. Focus on understanding the purpose of each tool and how to apply it consistently.
Key topics
Core concepts and terminology
Tools and workflow
Practical examples
Common mistakes and quality checks
Practical task: Create a small practice example and save your work in a course folder. Explain what you learned and what you would improve.
Lesson 04: Social Media Marketing
Choose platforms, optimise profiles and plan consistent posts.
In this lesson, you will learn the core concepts of social media marketing, see examples and practise the techniques in a small project. Focus on understanding the purpose of each tool and how to apply it consistently.
Key topics
Core concepts and terminology
Tools and workflow
Practical examples
Common mistakes and quality checks
Practical task: Create a small practice example and save your work in a course folder. Explain what you learned and what you would improve.
Lesson 05: Search Engine Optimisation
Learn keywords, search intent, page titles, useful content and basic technical SEO.
In this lesson, you will learn the core concepts of search engine optimisation, see examples and practise the techniques in a small project. Focus on understanding the purpose of each tool and how to apply it consistently.
Key topics
Core concepts and terminology
Tools and workflow
Practical examples
Common mistakes and quality checks
Practical task: Create a small practice example and save your work in a course folder. Explain what you learned and what you would improve.
Lesson 06: Email and Customer Relationships
Understand permission-based email, newsletters and customer follow-up.
In this lesson, you will learn the core concepts of email and customer relationships, see examples and practise the techniques in a small project. Focus on understanding the purpose of each tool and how to apply it consistently.
Key topics
Core concepts and terminology
Tools and workflow
Practical examples
Common mistakes and quality checks
Practical task: Create a small practice example and save your work in a course folder. Explain what you learned and what you would improve.
Lesson 07: Online Advertising
Learn campaign objectives, audience targeting, budgets and creative testing.
In this lesson, you will learn the core concepts of online advertising, see examples and practise the techniques in a small project. Focus on understanding the purpose of each tool and how to apply it consistently.
Key topics
Core concepts and terminology
Tools and workflow
Practical examples
Common mistakes and quality checks
Practical task: Create a small practice example and save your work in a course folder. Explain what you learned and what you would improve.
Lesson 08: Analytics and Campaign Project
Track reach, engagement, clicks and conversions; prepare a simple campaign report.
In this lesson, you will learn the core concepts of analytics and campaign project, see examples and practise the techniques in a small project. Focus on understanding the purpose of each tool and how to apply it consistently.
Key topics
Core concepts and terminology
Tools and workflow
Practical examples
Common mistakes and quality checks
Practical task: Create a small practice example and save your work in a course folder. Explain what you learned and what you would improve.
